Tourism Ireland hopes to build on the success of last year and encourage more Americans to choose Ireland as their holiday destination.
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In 2016, 2.9 million visitors arrived from the US & Canada, an increase of 16% on the previous year.
These numbers helped Dublin Airport have a record year with 28 million people travelling through the airport in 2016.
Tourism Ireland aims to increase the numbers arriving from the US again this year, with help from a strong dollar and an increase in flights.
Their first campaign this year launches with a 30-second TV advert promoting Ireland as a destination for a summer holiday.